Interactive content that actually converts
Embed a product challenge on your blog or landing page. Visitors play, learn your product, and convert into leads who arrive pre-educated. No more cold handoffs.
3+ min
average time on page (vs 45 sec for blog posts)
12%
lead capture rate (vs 2% for gated PDFs)
47
new leads per week from one challenge
82%
of leads already understand your product
Blog posts get traffic but don't convert
You pour resources into content. Blog posts rank, drive traffic, then… nothing. Gated PDFs feel outdated and invasive. Who wants to trade their email for a 10-page whitepaper? Webinar signups drop off before the event. Your marketing team needs interactive content that captures attention and generates leads. Static content just doesn't cut it anymore.
Test your knowledge
3 min interactive challenge
Capture emails after engagement, not before
Embed an interactive challenge right in your blog post or landing page. Visitors play through 15 questions about your product. They learn while they engage. When they finish, they submit their email to see detailed results. You get a lead who already understands your product. No gate before value. No cold handoffs to sales.
Lead Capture
sarah@acme.co
2m ago
mike@startup.io
5m ago
alex@enterprise.com
12m ago
From blog visitor to qualified lead
Blog visitor
Arrives at your blog post or landing page from organic or paid traffic.
Plays challenge (3+ min engagement)
Engages with 15 interactive questions about your product.
Submits email for results
Enters email to see detailed scorecard and knowledge breakdown.
Pre-qualified lead with knowledge data
You receive email, score, and which topics they got wrong.
Three principles that drive results
Post-engagement capture
Traditional lead gen asks for an email before providing value. We flip it. Users play first, get hooked, then submit their email to see detailed results. Higher quality, higher conversion.
Pre-educated leads
Your sales team gets leads who already understand your product. No more 'so what does your product do?' on the first call. They've already scored 72% on your challenge.
Viral distribution
28% of players share their scorecard on social media. Each share drives new traffic to your challenge. One piece of content that compounds.
Four steps from embed to qualified lead
Embed on blog
Add the challenge widget to any blog post or landing page with a simple embed code. Takes 2 minutes.
Visitors play
Readers engage with 15 interactive questions about your product. Average time on page jumps from 45 seconds to 3+ minutes.
Capture email
At the end, players enter their email to see detailed results. Post-engagement capture = higher quality leads.
Qualified lead
You get an email plus their score and knowledge gaps. Your sales team knows exactly what to talk about on the first call.
The shift from gated content to interactive
Before
After
Gated PDF downloads
Interactive challenge completions
45 sec average time on page
3+ min average engagement
2% conversion rate
12% lead capture rate
"So what does your product do?"
"I scored 72%. Tell me about Workflows."
Cold leads who downloaded a PDF
Warm leads who understand your product
“We embedded a challenge on our top blog post. In the first week, it generated more qualified leads than our gated whitepaper did in 3 months. And the leads actually knew our product.”
Early access
Apply for Early Access
We're opening up early access to a small group of teams. Drop your email and we'll reach out when your spot is ready.
No spam. We'll only reach out if it's a fit.