Launch features people actually understand and use
Ship a challenge alongside every release. Audit existing feature knowledge to find the gaps that explain low adoption. Turn product data into product decisions.
40%
of features go unused after launch
2.4x
faster adoption with release challenges
5 min
to create a feature launch challenge
73%
average challenge completion rate
You ship features. Users don't use them.
Your team spends months building a feature. You write the changelog, send the email, add a tooltip. Two weeks later, adoption is at 8%. The feature sits there, unused, while users keep asking for things you already built.
The problem isn't awareness. They saw the announcement. The problem is comprehension. Users don't understand what the feature does, when to use it, or how it fits into their workflow. And you have no way to measure that gap.
3 new features shipped
Adoption 2 weeks after launch
Ship features with built-in comprehension
Create a "What's new in v4.2" challenge from your release docs. Users play through 15 questions that teach them what each feature does, when to use it, and how it connects to what they already know. They learn by doing, not by scanning a changelog.
Then run challenges on your existing features. If 60% of users can't answer basic questions about your core workflow engine, that's not a marketing problem. It's a product problem. Now you have the data to decide: improve the UX, write better docs, or rethink the feature entirely.
Feature Knowledge Audit
v4.2 Release Challenge Results
Action needed: 66% of users don't understand Smart Workflows. Consider a targeted deep-dive or UX improvement.
Turn launches into learning moments
Ship features with built-in education
Every release gets a challenge. Users learn what's new through interactive questions, not changelog walls. They discover features by engaging with them, not by stumbling into them weeks later.
Measure adoption, not just awareness
Knowing users saw the announcement isn't enough. Challenges tell you who actually understands the feature. Low scores on 'Workflows' means your users aren't ready to use it, even if they clicked the banner.
Find the gaps before they become churn
Run a challenge on your existing features. If 60% of users can't answer questions about your core value prop, that's a product problem, not a docs problem. Now you have the data to fix it.
New feature launches + existing feature audits
Feature Launch Challenge
Ship a challenge alongside every release. Users learn what's new through interactive questions instead of passive changelogs.
New release? Create a challenge
Paste the docs or changelog URL for your new feature. We auto-generate 15 questions that teach users what's new, how it works, and when to use it.
Distribute with the release
Add the challenge link to your release email, in-app banner, or Slack announcement. Users play through it in 3 minutes and actually learn the feature.
Feature Knowledge Audit
Run challenges on existing features to find comprehension gaps that explain low adoption. Turn data into product decisions.
Audit existing feature knowledge
Create challenges for features that have low adoption. The results tell you whether users don't know the feature exists, don't understand it, or understand it but don't need it.
Close the loop with data
Per-feature knowledge scores feed directly into your product decisions. Low comprehension on a feature? Improve the UX. High comprehension but low usage? Rethink the value prop.
Before vs. After
| Before | After |
|---|---|
| Ship feature, hope users find it | Ship feature with a challenge that teaches it |
| "We announced it in the changelog" | "82% of users understand the new workflow" |
| No data on feature comprehension | Per-feature knowledge breakdown across all users |
| Guess why adoption is low | Know exactly which concepts users don't understand |
| Same release email for everyone | Targeted follow-ups based on knowledge gaps |
We shipped three features last quarter. Two had single-digit adoption. We ran a challenge and found out users didn't even know what the features did. Now every release ships with a challenge and adoption is up 2.4x.
What our users are saying
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